The ad consists of two pages. On one page are a messenger bag and a backpack designed for boys. The messenger bag is embroidered with a soccer ball and the name Matthew. The tag line says: “Super light, superhero tough.” On the other page are a messenger bag and a backpack designed for girls. The messenger bag is embroidered with the name Chloe. The tag line says: “Light as a feather, tough as long division.”